CAC & LTV Calculator
Calculate customer acquisition cost, lifetime value and the LTV:CAC ratio.
Details
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Result
LTV:CAC ratio
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CAC—
LTV—
Gross profit per customer—
Months to recover CAC—
Net profit per customer—
A healthy LTV:CAC ratio is 3:1 or higher. Below 1:1 means you lose money on every customer. CAC payback period under 12 months is ideal for SaaS businesses. LTV = Average Revenue Per User × Gross Margin × Customer Lifetime.